The professorship has initiated a new research project with the sporting goods manufacturer PUMA on the subject of PUMA - Designing the Future of Wearables - User Experience, Usability and Excitement - A Follow-up Analysis. The long-term goal of the project is the development of significant design variables for fitness applications (here: Puma "TRAC" App) as well as the evaluation and perception of purchasing decision processes. Thus, the past research project PUMA - Designing the Future of Wearables is being extended. In addition to Prof. Senner, Stefanie Passler and Philipp Kopp will continue to supervise the project within the professorship. The project is supported by our HiWi Jonas Helms. The sporting goods manufacturer Puma is supported by Dr. phil. Christian Harig and Dipl.-Sportw. Jack Goodloe-Hassmann.
The project will last until June 30th, 2020.
We are looking forward to another joint and exciting project.