PUMA - Designing the Future of Wearables - User Experience, Usability and Excitement - A Follow-up-Analysis
| Project Title | PUMA |
| Akronym | n/a |
| Status | running |
| Project Start | 01/07/2019 |
| End of the Project | 30/06/2020 |
| Sports | diverse |
| Field of Research | Physiology, Psychology |
| Overall Research Goal | Performance, Pleasure |
| Project Leader | Stefanie Passler, M.Sc.; Philipp Kopp |
| Financing | industry, commerce |
| Cooperation Partners | PUMA SE |
| Contact | Stefanie Passler, M.Sc.; Prof. Dr.-Ing. Dipl.-Sportl. (Univ.) Veit Senner; Philipp Kopp |
| Project Team | Prof. Dr.-Ing. Senner, Stefanie Passler, Philipp Kopp, Christian Harig (PUMA), Jack Goodloe-Hassmann (PUMA) |
| Publications | n/a |
Long-term goal of the project is the development of significant design variables (e.g. motivational variables) of fitness applications (here: Puma "TRAC" Application) as well as the evaluation and perception of purchase decision processes. Based on the results, Puma SE should be able to set specific development focuses. The medium-term goal is the critical analysis and development of improvement potentials regarding the Puma "TRAC" Application.